Organized by China Toy and Juvenile Products Association (CTJPA) under the sponsorship of related Chinese authorities, the Campaign on Toys and Juvenile Products Safety aims to join Chinese and overseas leading enterprises, lead by example for producing the safe & quality products,  promote the good brands who has capability to comply with Chinese regulations and standards to media and consumers, and assist government authorities on market surveillance so as to promote products quality and development of the whole industry.

In total 99 toy and juvenile products brands represented by 65 companies were selected as the first batch of pledged brands, including Mattel, LEGO, Barbie, Hot Wheels, Hape,Vtech, SIKU,  Beleduc, COMBI, Britax, Chicco, AVENT, NUK, Baby Auto and Cybex etc. More

- Campaign launch & the first batch of pledged brands announce
The first 99 brands are the leading ones who has capability to comply with Chinese regulations and standards and are willing to accept supervision from the society.

- Popularizing the conception and knowledge of safe buying for consumers
Hand-out the Buying Guide for toys and baby products for public, set up special email to receive consumers’ consultation and advices, guide people to buy the right products.

- Assisting government authorities on market surveillance

- Carrying out training programs for enterprises to help promote products quality and business development 

Time: 10-11am
Date: March 29, 2013
Venue: China National Convention

The launching conference ended successfully on Friday morning Beijing. Leaders from related government authorities, the first batch of pledged 99 toy & juvenile product brands, testing companies and over 50 major Chinese media participated in the.... More


Junfeng Wang
General Manager of Mattel Barbie (Shanghai) Trading

""We highly respect and appreciate the efforts CTJPA has been made to promote the development of China's toy industry. We'd like to work together with all authorities and guide consumers to..."

Mei Zhong
General Manager of Kids Land Beijing

""We think highly of this campaign, and hope it will further promote standardization in production, retail and whole industry. We pay much attention on both product quality and after-sale.."

Three guides on buying baby car seat, baby products and toys safe for children are newly released. They will be handed out for free in retail stores, preschool institutions etc giving people advices on buying safe and suitable products.

Copyright China Toy & Juvenile Products Association No.101, Fuxingmen Nei Street, Beijing 100031 0086-66038881