April Toy Sales on Tmall Increased by 34.8% year-on-year

In April, sales of key categories of toys on Tmall increased significantly year-on-year. Similarly, sales of most key categories of children's products also showed increased.

Sales of children's bicycle have achieved the highest year-on-year increase, reaching 129.1%.
Overall toy sales on Tmall in April increased by 34.8% year-on-year, and the sales of building block toys increased by 47.8% year-on-year. It was found that products in the price range of RMB 0-100 are the most popular among consumers. The best-selling product in this price range is DuBi-Magnetic Building Blocks with average transaction price of RBM94.
The sales of electric ride-ons increased by 78.2% year-on-year. The products in the price range of RMB600-1,000 are the most popular among consumers. The best-selling product in this price range is GoodPlus-Ride-on Toy Car with average transaction price of RBM640.
The sales of children's bicycles increased by 129.1% year-on-year. The products in the price range of RMB300-400 are the most popular among consumers. The best-selling item in this price range is "Jianer-Children's Bicycle", and the average transaction price was RMB327.
The sales of dolls increased by 106.6% year-on-year. The products in the price range of RMB50-100 are the most popular among consumers. The best-selling item in this price range is "Wangao- Xinlei Doll Large Gift Box Set ", and the average transaction price was RMB327.
The decrease rate of sales of children’s products and safety seats was gradually narrowing in the past three months, and the sales recovery trend is obvious.
From February to April, sales of safety seats fell by 62.6%, 31.9% and 2.5% year-on-year respectively. The decline was gradually narrowing, and the sales recovery trend is obvious. In April, safety seats in the price range of RMB 600-1,500 were most popular with consumers. The best-selling item in this price range was "Osann-0-12 year-old baby car seat", and the average transaction price was RMB1,390.
The sales of four-wheeled baby strollers increased by 3.0% year-on-year. Products in the price range of RMB 300-600 were the most popular among consumers. The best-selling item in this price range is "Xingbaole-High Landscape Stroller", with an average transaction price of RMB 352.
Sales of baby bottles increased by 22.3% year-on-year. Products in the price range of RMB 50-100 were relatively popular with consumers. The best-selling item was "Little Potato-ppsu wide caliber large anti-flatulence and drop-resistant newborn baby straw bottle" and the average transaction price was RMB 51.4.