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MATTEL and LEGO Entering Children Music Market

2020-07-30 CTJPA

It is reported that the sales of children's music increased by 21% on Youtube. Mattel has entered into an exclusive, multi-year global music licensing agreement with Warner Music Group (“WMG”)’s Arts Music division as the sole distributor of Mattel’s current catalog of more than 1,000 songs from brands including Barbie®, Thomas & Friends®, Hot Wheels®, American Girl®, and Fisher-Price®. 
In April, The LEGO Group announced an exclusive global partnership with Universal Music Group (UMG), the world’s leading music-based entertainment company, that will enable children around the world to explore their creativity through play and  expressing themselves through music.