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UK announced plans for plastic packaging tax "zero" plastic and "no packaging" to become new trends in the toy industry

2020-07-30 CTJPA

On March 11, Rishi Sunak, the UK Chancellor of the Exchequer, announced a tax scheme to promote the use of recycled plastics in commodity packaging, which will be implemented from April 2022. By then, plastic packaging for products produced in or exported to the UK will be subject to a plastic packaging tax at a rate of 300 pounds per ton if it contains less than 30% recycled plastic in its ingredients. Sunak said that this will increase the use of recycled plastic in packaging by 40%, which is equivalent to reducing carbon emissions by nearly 200,000 tons.
Reducing the use of plastics in industrial production and sustainable development has become a consensus. Many toy companies have taken action to announce their sustainable development plans by improving production processes, developing and using plastic alternatives in packaging and product raw materials. Therefore, in the face of the British tax increase plan, these leading toy brands are fully prepared to respond.
Hasbro:  Complete elimination of plastic packaging and striving for "zero" plastic
Hasbro plans to phase out almost all plastic from its new product packaging starting this year through to 2022. Hasbro will eliminate plastic bags, elastic bands, plastic films, plastic sheets for windows and blister packaging, and instead use open packaging and replace plastic with paper or other alternative materials.
Hasbro's Trolls World Tour Kit launched in 2018 used traditional plastic packaging (left). In contrast, the new kit (right) launched this year comes with almost no plastic packaging for the first time
Mattel: Use of recyclable or plant-based materials
In December 2019, Mattel announced its environmental sustainability goals, hoping to make its products and packaging with 100% recyclable or recyclable materials by 2030. Mattel will first launch a product that achieves this goal in the first half of 2020: Fisher-Price® Rock-a-Stack®, which is made of plant-based plastics extracted from sugar cane and 100% recyclable packaging from sustainable materi