Another Hit for the Leading Spanish Toy Store Chain “Eurekakids” in China
Recently, the third Eurekakids retail concept store was launched in Ningbo, to great expectations. Just one year after its formal entrance to China, the top Spanish toy brand is rapidly seizing their share of offline retail stores selling children’s toys - bolstering the strategic plan of rooting into the China market, with stores booming everywhere.
Mr. Peter Handstein, the Founder and CEO of Hape Group, attended the opening ceremony and expressed his congratulations by delivering a speech and cutting the ribbon. The cute Pepe became the favourite minion among the children, with interesting games attracting a group of children. Free play with fun toys also lured crowds into the store, making the ceremony even more fun! Rapt faces on the balance scooter, smart eyes behind the math scale, cheering parents aside, as well as happy laughter on the lucky winners, all created a warm and lively atmosphere for the ceremony.
Eurekakids gathered multiple internationally renowned toy brands, including Hape Group’s subsidiary brands, such as the German wooden toy brand Hape®, German 100-plus-year-old handmade doll brand Käthe Kruse®, and Hape’s strategic partners - the renowned infant and toddler products manufacturer Kids2’s sub-brand Baby Einstein®, the micro building block brand nanoblock®, the plush toy tycoon Ty®, as well as the Thai premium quality wooden toy brand PINTOY®. There will be increasingly more quality brands in the future.
Eurekakids is a company specializes in the sale of high-quality educational toys and children's accessories for children aged from birth to 12 years old. Established in 2002 in Spain, Eurekakids is now in possession of over 190 stores in 15 countries around the globe. Eurekakids is not only a toy retail store, but also focuses on advocating advanced parenting concepts from Europe and providing children with high-quality play experiences. Hape invested in Eurekakids in 2018, introduced the new toy retail mode into the Chinese market in 2019, and plan to open more stores in China in the future.