Original Chinese Building Block Brand-Sluban Has Expanded to Worldwide Market

In recent years, original Chinese building blocks have entered the market of Denmark, which is the home base of Lego.

In the field of building blocks, Lego from Denmark is undoubtedly a world-renowned brand. Even more, in the minds of many people, it is synonymous with building blocks. However, in recent years, domestic building block brands have risen rapidly and their market share has continued to expand.

In 2017, the Chinese original building block brand Sluban collaborated with the Danish retail chain distributor HaraldNyborg and launched Sluban products in 33 chain stores in Denmark. The building block brand from China has entered the Lego home base-the Danish market, which has shocked the local media. Danish TV station specially reported on this. In the HaraldNyborg store, general manager Arne Gerlyng told everyone: "I am very happy to have the opportunity to bring to our consumers these high-quality and affordable products."

Sluban (in Chinese 小鲁班) is named after the founder of China’s wood craftsman Luban (in Chinese 鲁班). Luban upholds the motto of attention to detail, thinking, innovation, continuous learning, and the spirit of excellence. Thus, the company eagers to develop the best plastic building bricks and help develop mental excellence among children, guiding them to develop interest in creative design.

Thorbjørn Swanstrøm, an expert in the field of product patents, said: Danish children and the public have given high ratings, and Sluban products are very popular among local children.

The Danish TV report: Lego has been fighting against copycat. But they emphasized that Sluban is not one of them, because Lego and Sluban have reached an agreement. Expert Thorbjørn Swanstrøm explained that as long as the product does not infringe any intellectual property rights, the product is legal.

Sluban was founded in 2004 and has always insisted on originality. Its self-developed third-generation minifigure is different from the classic Lego building block minifigure. It uses high-simulation technology to achieve 15° rotation of the head and wrist and 360° rotation of the waist. They have achieved appearance patent certificates from Europe, North America, Southeast Asia and other countries as well as product copyrights in China.

At present, Sluban has reached cooperation with hundreds of agents around the world, and the domestic and foreign markets have been deployed at the same time. They have experienced operations in domestic traditional circulation channels, such as supermarkets and boutique stores etc. and their products have been exported to more than 50 countries and regions worldwide.