LEGO takes mindful approach to play for 2021 with new LEGO Botanical Collection
The LEGO Group has kicked off the New Year by ramping up its adult fans of LEGO selection with a new range of mindful models aimed at the green-fingered. Looking to bring a sense of calm to 2021, the LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO Bonsai Tree.
The launch follows a recent report into the mindfulness of play which discovered that seven in ten adults often research new ways to destress, while over eight in ten state that play helps them to relax. The new sets, suggests LEGO, could provide ‘the perfect perennial project for those looking to get creative, destress, and find moments of mindfulness in a day.’
Both sets in the new LEGO Botanical Collection include a number of elements made from plant-based plastic, produced using sustainably sourced sugarcane.
It launches with the LEGO FLower Bouquet, a 756-piece set which features a host of blooms in an array of colours that older builders can customize.
The flower stems are adjustable so it’s easy to tailor the arrangement to suit any vase. A combination of snapdragons, roses, poppies, asters, daisies, and different grasses can be arranged in the bouquet in a number of ways to suit the mood of the builder and the design of the room.
The set includes a host of LEGO elements that feature new colours and shapes to recreate petal shapes.
Meanwhile, LEGO taps into the art of bonsai – one that has captured the imaginations of tree lovers for centuries – with its 878-piece LEGO® Bonsai Tree model building kit.
Builders can enjoy a sense of calm as they carefully shape the bonsai tree model with either green leaves or pink cherry blossoms.
The LEGO Bonsai Tree model comes with a rectangular pot and a slatted wood-effect LEGO stand, creating a pretty display piece to take pride of place in any home or office. Those who look very closely may even notice the little frogs that make up each blossom.
“As adults look for new ways to switch off and relax, we’re delighted to be able to help them seek solace from their busy everyday lives as they immerse themselves in creating these beautiful botanical builds,” said Jamie Berard, design lead at the LEGO Group.
“The customisable elements and mindful building experience will hopefully help them express their personality as their creativity blossoms.”
Both sets were made available from January 1st from LEGO.com, LEGO Stores, and other retailers globally.
The LEGO Flower Bouquet blooms can be designed to be over 14 inches (36cm) high, with the set priced from $49.99/€49.99/£44.99.