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LEGO joins the European Commission’s Green Consumption Pledge pilot initiative

2021-02-5 ToyNews

The LEGO Group has become one of the first companies to sign up to the European Commission’s new Green Consumption Pledge pilot initiative as what the firm has said is a reinforcement of its own commitment to lowering its carbon footprint.
The Green Consumption Pledge was detailed at a virtual event hosted in Brussels, Belgium on January 25th, with LEGO joining L’Oreal, Colruyt Groupm and Decathlon as the first to join.

The pilot programme is based on a set of five core climate action pledges and requires participating companies to take concrete measures in at least three pledge areas. Progress will be measured and assessed on publicly available data. The pilot will end next January when the initiative will be evaluated.
The LEGO Group’s VP of environmental responsibility, Tim Brooks, said: “Businesses need to play a core role in the transition to a low-carbon and circular economy. And we know we can’t do this alone. This is why we are committed to joining forces with legislators, consumers, experts and partners and work together to have a positive impact on the planet.”
Commissioner for Justice, Didier Reynders, who hosted the event this week, added: “Empowering consumers to make green choices – that is what we set out to do last autumn, when we published the New Consumer Agenda.
“For informed choices, consumers need more transparency on the carbon footprint and sustainability of products. This is what today’s initiative is about. I therefore warmly welcome the five companies to the Green Pledge and I applaud them on their commitment to go beyond what is required by law. I look forward to working with many more companies, so we can boost further sustainable consumption in the EU.”
The LEGO Group has committed to action in three key areas covered by the Green Consumption Pledge. Under the initiative, it will continue to work to reduce its carbon footprint, ensure that its climate data is easily available to the public, and promote sustainable practices to its external audiences.
The LEGO Group also recently announced a US $400m investment in accelerating sustainability over three years to 2022.
The Green Consumption Pledge is part of the European Commission’s European Climate Pact, which is an EU-wide initiative inviting people, communities and organizations to participate in climate action and build a greener Europe.