Mattel details its global toy take back programme Mattel PlayBack
Mattel has detailed a new toy take back programme to enable families to extend the life of their Mattels toys once they are finished playing with them, and save unwanted toys from landfill.
The new programme is called Mattel PlayBack and has been designed to recover and reuse materials from old Mattel toys for future Mattel products, and support the company’s goal to achieve 100 per cent recycled, recyclable, or bio-based plastic materials across all of its products and packaging by 2030.
“Mattel toys are made to last and be passed on from generation to generation,” said Richard Dickson, president and chief operating officer, Mattel. “A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.”
To participate in the Mattel PlayBack program, consumers can visit Mattel.com/PlayBack, print a free shipping label, and pack and mail their outgrown Mattel toys back to Mattel. The toys collected will be sorted and separated by material type and responsibly processed and recycled.
For materials that cannot be repurposed as recycled content in new toys, Mattel PlayBack will either downcycle those materials or convert them from waste to energy.
At launch, the program will accept Barbie, Matchbox and MEGA toys for recycling with other brands to be added in the future.