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CASS Reports: a trendy toy market of nearly 50 billion expected to be created

2022-01-14 CTE

Chinese Academy of Social Sciences (CASS) reports: The trendy toy track has raised over 11.6 billion yuan, a trendy toy market of nearly 50 billion is expected to be created next year
  Trend toys are also called artist toys. Most of them are designed and created by artists, designers, sculptors, etc., with different styles, and the audiences are mainly adults. Trendy toys belong to the "surprise economy", with social attributes such as socialization, collection, and entertainment. They are becoming an important carrier of leisure and communication between the young people.

  Chinese Academy of Social Sciences reports that socialized consumption has become a trend in this digital era. The increasingly subdivided online social network circles, such as star-chasing circles, running circles, and travel circles based on hobbies, are generating greater influence. Featuring personalization, entertainment, and sharability, trend toys adapt to the trend of socialization of consumption in the digital age and play a good role as a social media. Through trendy toys, young people can find circles and friends with common hobbies