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  • 2021-04-23

    Masters of The Universe, Barbie, Hot Wheels Push 47% Mattel Q1 Sales Boom

    Mattel kicked off 2021 in a big way with net sales spiking 47% over last year. Net sales hit $874 million in Q1.“This was another record quarter for the company, with truly exceptional results reflecting the success of the turnaround, as we continue to drive transformational improvements and acceleration in our business,” says Mattel Chairman and CEO Ynon Kreiz. “Following the third consecutive quarter of growing market share, we are strengthening our position as a consistent leader in the toy industry. We believe we are very well-positioned to improve profitability and accelerate topline growth in 2021 and beyond.”
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  • 2021-04-23

    Bandai America Debuts Tamagotchi Pix

    Bandai America announced today that the Tamagotchi franchise is growing like never before. The Tamagotchi Pix device is the first to feature a built-in camera that allows kids to take pictures with their virtual pet and interact in a new way. In addition to the well-known feeding of the pet, kids can now also cook for them, order take-out, explore the real world with Tamagotchi friends, and add pictures of adventures to a built-in social feed.
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  • 2021-04-23

    Disney Goes Plastic-Free for Disney Princess Dolls Packaging

    The Walt Disney Co. is taking a new step toward reducing waste ahead of Earth Day. Starting April 19th, Disney’s Core Classic Princess dolls sold at Disney Store, shopDisney, and Walt Disney World Resort will come in new plastic-free packaging. The redesigned, easy to open packages are made of sustainably sourced paper that is 100% recyclable.
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  • 2021-04-2

    The LEGO Foundation details support of Play Included ahead of World Autism Awareness Day

    The LEGO Foundation has detailed its support of Play Included C.I.C., a UK-based social enterprise dedicated to training teachers and psychologists to use LEGO play for therapeutic purposes. The campaign has been launched as part of the already successful Brick-by-Brick programme and is based on the idea that all children should have equal opportunities to develop the skills needed to thrive in the 21st century. It has been launched ahead of World Autism Awareness Day on April 2nd this year.
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  • 2021-03-23

    LEGO and NASA launch the Space Shuttle Discovery set with the help of Astronaut Dr Kathy Sullivan

    The LEGO Group has partnered with NASA to launch its new LEGO NASA Space Shuttle Discovery set, a new science-focused construction set aimed at the adult LEGO fan audience. The new set was officially revealed this week by the former NASA Astronaut, Dr Kathy Sullivan, who was part of the original NASA STS-31 mission over 30 years ago. This was the mission that launched the Hubble Telescope, the telescope that has gone on to capture images of the universe and shape our understanding of space.
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  • 2021-03-8

    China’s foreign trade rises 32.2% in first 2 months

    ​China's foreign trade soared by 32.2 percent on a yearly basis to 5.44 trillion yuan ($837.3 billion) in the first two months of the year, creating more confidence in the prospects of export growth and economic recovery for the rest of the year, officials and experts said on Sunday.
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  • 2021-03-5

    Disney Plans to Close at Least 60 Disney Stores in Digital Shift

    Mickey Mouse and friends are heading out of the mall. The Walt Disney Co. revealed plans to accelerate its focus on building its digital retail business amid a plan to "significantly reduce its brick-and-mortar footprint.”
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  • 2021-03-4

    Classic Play Faces The Future at Consumer Electronics Show (CES)

    From remote learning to virtual events, some of the biggest advancements to come out of the past year have been the major innovations in technology. The Consumer Technology Association (CTA) took the opportunity to shine, hosting the first fully digital Consumer Electronics Show (CES) from Jan. 11-14. Usually held in person in Las Vegas, the world’s largest trade show for technology and innovation evolved with the times to virtually connect exhibitors, consumers, tech gurus, celebrities, and media from around the world.
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  • 2021-02-24

    Spin Master Unveils 2021 Toy Lineup

    Spin Master is tapping into some of this year’s biggest toy trends with a fresh lineup of new toys, games, and activities for 2021. The new products run the gamut from top licenses to new intellectual property (IP) to updates to classic brands.
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  • 2021-02-18

    The Toy of the Year (TOTY) Awards 2021 Winners

    The Toy of the Year (TOTY) Awards are often considered to be the Oscars of the toy industry, and this year’s winners have been named! Due to the ongoing COVID-19 pandemic, the 2021 TOTY Awards were presented virtually during a special online presentation.
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