Key Information of The China Market
Demographic Factors
In 2020, the gross domestic product (GDP) of China amounted to around 14.72 trillion U.S. dollars and GDP per capita in China reached US$10,000 for the first time. In 2020, China's per capita disposable income reached 32,189 yuan, a nominal increase of 4.7 percent over the previous year, and a real increase of 2.1 percent after deducting price factors. (source: National Bureau of Statistics of China)
China Toy Retail Sales
In 2020, China toy retail sales of toys totaled 77.97 billion yuan, an increase of 2.6% over the previous year. Among that, online toy retail sales reached 26.90 billion yuan, accounting for 34.5% of total toy retail sales, an increase of 1.9% over previous year; offline toy retail sales reached 51.07 billion yuan, accounting for 65.5%.
Major Juvenile Products Retail Sales
In 2020, China baby stroller retail sales amounted to 14.2 billion yuan, a decrease of 3.5% from the previous year. Among that, online baby stroller retail sales reached 5.88 billion yuan, accounting for 41.4%; offline baby stroller retail sales reached 8.32 billion yuan, accounting for 58.6%. Domestic retail sales of baby feeding bottles reached 6.41 billion yuan, an increase of 4.6% over the previous year. Among that, online retail sales reached 2.7 billion yuan, accounting for 42.2%; offline retail sales reached 3.71 billion yuan, accounting for 57.8%. Domestic retail sales of baby safety car seats reached 5.08 billion yuan, a decrease of 2.2% from the previous year. Among that, online retail sales reached 2.44billion yuan, accounting for 48.1%; offline retail sales reached 2.64 billion yuan, accounting for 51.9%.
Investigation on Toy Consumer Behavior
1. Consumers surveyed buying building blocks accounts for the highest proportion
2. Consumers surveyed buying building blocks accounts for the highest proportion to 16.2%
3. Emerging Medias like short videos and live stream become major information sources for consumers to acquire toy news
4. The number of consumers preferring educational functions in toys accounts for 48.2%
5. Douyin Live Stream and JD Live Stream are the major platforms for consumers surveyed to buy toys.
Investigation on Buying Behavior of Mother and Baby Products Consumers
1. 48.5% of two-child families consider to use the juvenile products used by the first child.
2. Xiaohongshu is the major information source for consumers surveyed to acquire juvenile products news
3. JD Live Stream is a major platform for consumers surveyed to buy baby strollers
4. Comfort is the first consideration when consumers buying baby strollers
5. JD Live Stream is a major platform for consumers surveyed to buy baby feeding bottles
6. Brand is an import consideration when consumers buying baby feeding bottles
7. JD Live Stream is a major platform for consumers surveyed to buy baby safety car seats
8. Comfort is the first consideration when consumers buying baby safety car seats
Market Entry Requirements
National Safety Standards for Children's Products
TOYS
| S/N | Standard Number | Title | Type | Issuing Date | Implementation Date |
|---|---|---|---|---|---|
| 1 | GB 6675.1-2014 | Toys Safety ― Part 1: Basic Code | Compulsory | 2014/5/6 | 2016/1/1 |
| 2 | GB 6675.2-2014 | Safety of Toys ― Part 2: Mechanical and Physical Properties | Compulsory | 2014/5/6 | 2016/1/1 |
| 3 | GB 6675.3-2014 | Safety of Toys - Part 3: Flammability | Compulsory | 2014/5/6 | 2016/1/1 |
| 4 | GB 6675.4-2014 | Safety of Toys ― Part 4: Migration of Certain Elements | Compulsory | 2014/5/6 | 2016/1/1 |
| 5 | GB 6675.11-2014 | Safety of Toys - Part 11：Swings, Slides and Similar Activity Toys for Indoor and Outdoor Family Domestic Use | Compulsory | 2014/12/5 | 2016/1/1 |
| 6 | GB 6675.12-2014 | Safety of Toys－Part 12: Toy Scooter | Compulsory | 2014/12/5 | 2016/1/1 |
| 7 | GB 6675.13-2014 | Safety of Toys ― Part 13：Chemical Toys (Sets) other than Experimental Sets | Compulsory | 2014/12/5 | 2016/1/1 |
| 8 | GB 6675.14-2014 | Safety of Toys ― Part 14：Requirements and Test Methods of Finger Paints | Compulsory | 2014/12/5 | 2016/1/1 |
| 9 | GB/T 5296.5-2006 | Instructions for Use of Products of Consumer Interest ― Part 5: Toys | Voluntary | 2006/7/11 | 2007/6/1 |
| 10 | GB 19865-2005 | Electric Toys-Safety | Compulsory | 2005/9/7 | 2006/10/1 |
CHILDREN’S PRODUCTS
| S/N | Standard Number | Title | Type | Issuing Date | Implementation Date |
|---|---|---|---|---|---|
| 1 | GB 14746-2006 | Safety Requirements for Bicycles for Young Children | Compulsory | 2006/2/21 | 2007/1/1 |
| 2 | GB 14747-2006 | Safety Requirements for Child Tricycles | Compulsory | 2006/2/21 | 2007/1/1 |
| 3 | GB 14748-2006 | Safety Requirements for Wheeled Child Conveyances | Compulsory | 2006/2/21 | 2007/1/1 |
| 4 | GB 14749-2006 | Safety Requirements for Baby Walking Frames | Compulsory | 2006/2/21 | 2007/1/1 |
| 5 | GB 28482-2012 | Restraining Devices for Child Occupants of Power-Driven Vehicles | Compulsory | 2012/6/29 | 2013/5/1 |
| 6 | GB 28007-2011 | Children's Furniture - General Technical Requirements | Compulsory | 2011/10/31 | 2012/8/1 |
| 7 | GB 30004-2013 | The Safety Requirements of Cradles | Compulsory | 2013/10/10 | 2015/6/1 |
| 8 | GB 29281-2012 | Safety Requirements for Playpens and Similar Cribs | Compulsory | 2012/12/31 | 2014/5/1 |
| 9 | GB 22793.1-2008 | Furniture - Children's High Chair - Part 1: Safety Requirements | Compulsory | 2008/12/30 | 2010/3/1 |
| 10 | QB 2453.1-1999 | Children Cots and Folding Cots for Domestic Use - Part 1: Safety Requirements | Compulsory | 1999/7/12 | 2000/7/1 |
| 11 | GB 18401-2010 | National General Safety Technical Code for Textile Products | Compulsory | 2011/1/14 | 2011/8/1 |
| 12 | GB 31701-2015 | The Safety Technical Code for Infants and Children Textile Products | Compulsory | 2015/5/26 | 2016/6/1 |
| 13 | GB 27887-2011 | Safety Requirements of Soothers for Babies and Young Children | Compulsory | 2011/12/30 | 2012/7/1 |
About 3C Certification
What is CCC?
“3C Certification” is the abbreviation of “China Compulsory Certification”, which is a product conformity assessment system implemented by the Chinese government in compliance with relevant laws and regulations to protect consumers' personal safety and national safety and to strengthen product quality management.
Administration
AQSIQ: Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China
CNCA: Certification and Accreditation Administration of the People’s Republic of China
3C Certification Requirements on Toys
According to No. 198 Announcement “Catalogue of Toy Products Subject to China Compulsory Certification” by CNCA in 2005, part of toy and baby products are subject to 3C Certification starting from Jun.1st, 2007. All children's products listed in the catalogue, if without 3C certification or CCC mark, shall not be allowed to be shipped, sold or imported to China market.
As the deputy chair of the TC21 (Children's Products) Technical Committee for China Compulsory Certification, CTJPA assists CNCA in improving the 3C Certification system and effective implementation of the compulsory certification.
Applicable Products
As of January 1, 2020, a total of seven categories of children's products have been listed in the compulsory certification catalogue:
Ride-ons（CNCA-13C-068）
Electric Toys（CNCA-13C-069）
Plastic Toys（CNCA-13C-070）
Metal Toys（CNCA-13C-071）
Projectile toys（CNCA-13C-072）
Dolls（CNCA-13C-073）
Child Restraint System in Motor Vehicles（CNCA-C22-03）
Certification Authority
| Product Category | Recommended Certification Authority | Organization Code | Location |
|---|---|---|---|
| Toys, Ride-ons | China Quality Certification Center (CQC) | 01 | Beijing |
| Certification Center of Light Industry Council (CCLC) | 15 | Beijing | |
| Children's Safety Seats | China Quality Certification Center (CQC) | 01 | Beijing |
|
China Certification Centre for
Automotive Products (CCAP) | 09 | Beijing | |
| Certification Center of Light Industry Council (CCLC) | 15 | Beijing | |
| CAQC Cdrtification Inc. (CAQC) | 22 | Tianjin |
Designated Testing Labs for 3C Certification Recommended by CTJPA
| Testing Lab | Lab Code | City | Toys | Ride-one | Safety Seats |
|---|---|---|---|---|---|
| Shanghai Institute of Quality Inspection and Technical Research | 00301 | Shanghai | |||
| Vkan Certification&Testing Co.Ltd. | 00501 | Guangzhou | |||
| Guangdong Inspection and Quarantine Technology Center (IQTC) | 02201 | Guangzhou | |||
| Beijing Inspection& Quarantine Testing Center | 12001 | Beijing | |||
| Zhejiang Fangyuan Test Group Co,Ltd. | 02401 | Hangzhou | |||
| Fujian Inspection and Research Institute for Product Quality | 02501 | Fuzhou | |||
| Yuedong Toy Testing Center, Guangdong Entry-Exit Inspection and Quarantine Bureau | 11701 | Shantou | |||
| CQC South China Testing Technology Co.,Ltd. | 15801 | Guangzhou | |||
| Pony Testing International Group | 20201 | Suzhou | |||
| Eqo Testing and Certification Co,Ltd. | 14901 | Kunshan |
Applicable Products, Decree Number, Customs Code and Testing Labs regarding 3C Certification of Toys
For more inquiries, please email linda_xu@tjpa-china.org.
Recommended National Distributors
| Category | Distributor | Distributed Brands |
|---|---|---|
| Toys | Kidsland | Lego, Bandai, Spinmaster, Crayola, Brio, Siku, Tomy, CTA, Little Tikes |
| Baby Products | Malihome.cn | Babymoov, Concord, PICCI,Learning Resources, Orchard Toys, Razor |
| Preschool Supplies | Beijing Qisehua Educational Science Developing Co.,Ltd. | Weplay, Haba, guide craft, University Furniture,Klein, Belonil, Creall, Gonge, U.S.L, Rolly Toys, Italtrike, TTS, SHY-LI |
| Licensing | Alfilo Brands | British Museum，BBC |
| Toys | Malihome.cn | Cra-Z-Art，Razor，Educational Insights，Fab Brix，Learning Resources，Mad Mattr， WowWee，Jumbo，Papo |
| Weplay | HABA，UNIVERSITY，Guidecraft，klein，rolly toys Creall, Belonil, USL,little tikes | |
| Yoobie International Limited | VIKINGTOYS，WOW，GALT，AMBI,TAF，SAFARI，TEGU，MORPHUN，KIDITEC,GOKI，DOUDOU ET COMPAGNIE，SLIDA,WISDOMBALL，MINIHORNIT，BAFF | |
| Westbaby | Tolo ,Greentoys，Crocodile Creek，Manhattan toys，Tikiri ，Angeldear，Tiger Tribe | |
| Tickles Toys&Gifts(shanghai)Co.Ltd | Kimmidoll，GUND,Mani the lucky cat, Disney | |
| Shanghai Injoying (Yingyi) Info&Tech Ltd. | SMART GAMES， Minty Mind | |
| Ningbo Rocabin Trade Co.,Ltd. | B.Toys，Li' I Woodzeez，Mary Mecer，Unicoplus，taggies，BristleBlocks | |
| MorningRain | Thinkfun | |
| JU SU CULTURE COMMUNICATION （SHANGHAI）CO. LTD. | scalextric， slot.it | |
| Happy Kids & Toys Ltd | Mimiworld | |
| Hape International (Ningbo) Ltd. | Ty，nano block | |
| Daditianxia Beijing Trading Co.,Ltd | PAPOOSE | |
| CLASSIC TOYS(NINGBO) CO.,LTD | Yupy，Playmobil | |
| Guangdong D&G Trading Limited | Bandai ， Spin Master ， Hello Kitty ， Moose | |
| Toys | Baby Products | Bebeconfort, Graco，NUNA，Safety 1st, KidsII, Babymoov |
| Bloom & Grow | Belly Armor Cuddledry, Ergobaby, Frankie Ray,Happychik, Skip Hop,Ubbi,4Moms | |
| Babiesjoy | PegPerego，Okbaby，Sigikids, BEABA，Mustela, Red Castle | |
| XiongKe | Cam | |
| Decobebe | bioboo, bbluv, Lebiberon francais | |
| Quintus | Dockatot | |
| Preschool Supplies | Biandou | HABA,greenman and the magic forest, Ullewaeh |
| Dolphine Media | Aquaplay, Clayworks, Edx education, Le Toy Van, Weible Knet, Dusyma | |
| European Educational Group | Beleduc, Educo,Toptrike,Spiel welle, Nienhuis Montessori,Poly-M,VIVAIO,KIDS-F,Lipura,Toys for life, GAM，Edu-sphere | |
| Licensing | Alifish | Star Trek: Discovery， PAC-MAN， GUNDAM， |
| Animation International Ltd.（ Shanghai） | Doraemon，CRAYON SHINCHAN | |
| Brandwork (Shanghai) Culture Communication Co., Ltd, | LT Duck, The dog and friends, Kumamon | |
| China Brands Group | Paul Fank, Pancoat, Pucca, Angry Birds, Assasin's Creed, The Simpsons, Sesame Street | |
| Click! Licensing Hong Kong Limited | PetsRock ,Britto,Rabbids,Grazia,Hallmark, NDK Swiss,Grace Cao,Rebecca Bonbon,Workshop | |
| GZ Art-land Holding Company Limited | SpongeBob SquarePants, PAW Patrol, Dore the Explorer, Teenage Mutant Ninja Turtles, MTV, the World of Eric Carle, Barbapapa, Pinkfong, Mofy, 44Cats and Domo-Kun | |
| IMG Sports Development (Shanghai) Co.,Ltd. | Sesame Street,Pink Panther | |
| Long Wise Inc. Ltd | Van Gogh Museum | |
| Medialink Group Limited. | Garfield, Le Petit Prince, emoji，Popeye，Betty Boop, Robocar Poli, Peter Rabbit, Wish Dragon, Finlayson, Happiplayground, Kiki and Nuna, Gintama, Bleach，Dr. Stone， Umaru-chan!, ananya, No Game No Life, OVERLORD 3, Yuru Camp, Haikyu!!3rd Season, Food wars! Shokugeki no SOMA the Third Plate, Megalo Box | |
| Promotional Partners Worldwide (PPW) | Hey Duggee, Mr. Men Little Miss, Moomin | |
| Shanghai Character License Administrative Co., Ltd. | Ultraman Series, Hatsune Miku, Kamen Rider, Detective Conan, Evangelion, Ocha-ken, Penelope | |
| Shanghai Ying butterfly film and Television Culture Co., Ltd. | Hozo, M&R, Oringa, Pim&Pom, Buddyfight | |
| UYoung Culture & Media Co., Ltd | Shaun The Sheep,Mia & Me,P.King Duckling,Moon and Me,Space Racers,MESSY GOES TO OKIDO,The Ollie & Moon Show,KAZOOPS |
