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Key Figures

2,700+ Exhibitors
5,000+ Brands
230,000Sqm
100,000+ Visitors

China Toy Expo

Held annually since 2002, CTE is the largest B2B toy fair in Asia. It is well recognized as a one-stop sourcing platform for international buyers as well as an effective gateway for foreign brands to tap into the China market. Every October, near thousands of top-rated suppliers and brand owners showcase their creative toys, games and concepts to over 100,000 buyers hailing from domestic and international. More than that, on-site forums, meetings and galleries also reflect market insights and industry trends in China. All these drive CTE as China's Grand Toy Event which you can't miss.

China Kids Expo

CKE is the flagship baby products fair in Asia, where overseas buyers can meet and source directly from the largest number of Chinese manufacturers. The suppliers are from main production regions of China and specialize in a wide variety of products. Exhibited products include strollers, baby car seats, baby ride-ons, cribs & baby furniture, feeding products, baby & infant wear, personal cleaning & care products, maternity products etc.

China Preschool Expo

CPE is a leading trade fair for preschool education products and services in China. Over 400 exhibitors with 900 brands both domestic and international gather here to showcase latest products and technology mainly focusing on mainly focusing on STEAM toys, playground equipment, school furniture, educational toys etc. At the concurrently held seminars and forums, industry experts get together to impart advanced education concepts and best practices.

China Licensing Expo

Held annually since 2007, CLE is the largest licensing trade fair in Asia. It is well recognized by licensors, licensees, and retailers as the best platform for business development in China. Many leading international licensors choose CLE as the only licensing fair to participate in Asia.

On-site Activities

  • Global Trends in China

    Display trend-leading products to be released in 2021. Representatives from major distribution channels and retailers as well as influential media and KOLs are invited to comment on the market potential of the products and vote for the products.
  • CTJPA Innovative Products Gallery

    Display over 100 shortlisted new products featuring innovation in design, material and function selected from 300 entries in the "China Toy and Juvenile Product Industry Upgrading and Innovative Products Contest".
  • Business Matching

    The business matching enables international buyers to meet with pre-selected export-ready exhbiitors based on interested products and specific requirements so as to make sourcing more efficient and convenient.
  • Early Childhood Education Development Conference

    Co-organized by CTJPA, CANGE Non-Government Education Research Institute and China Next Generation Education Foundation, the conference comes with 9 sub-forums focusing on hot topics including policy interpretation, childcare, STEAM education, children’s physical education and quality-oriented education etc.