Spin Master Unveils 2021 Toy Lineup

Spin Master is tapping into some of this year’s biggest toy trends with a fresh lineup of new toys, games, and activities for 2021. The new products run the gamut from top licenses to new intellectual property (IP) to updates to classic brands.


 
“Each year our diverse portfolio is rooted in play trends, dictated by those most important to us: the kids,” says Spin Master’s President of Toys and Chief Commercial Officer Chris Beardall. “For 2021 we’re delivering activities that inspire feel-good fun, fashion-inspired toys that double as accessories, and of course, next level transformations to name a few. With Spin Master’s deep understanding of play and knack for innovation, we believe this year’s portfolio will surely make life more fun.”
 
Spin Master has developed six key themes for its 2021 lineup.
 
ENDOR-FUNS!
Stress-reducing and emotionally supportive products designed to help kids and adults release good-for-you endorphins.
 
THE GAME CHANGERS
Following record game sales in 2020, Spin Master introduces a new lineup for the whole family.

NEXT LEVEL TRANSFORMATIONS
A collection of new toys that feature unique transformative play elements.
 
FANDOM FEVER
Spin Master’s line of licensed products and in-house IP expands in the toy department with new brands and updates to classics
 
PLAY WITH FASHION
Fashion-forward toys and activities.
 
OH BABY BABY
Baby-themed interactive plush, dolls, and collectibles.