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Ageless Innovation Teams up with Hasbro to Reimagine Iconic Games for Older Adults

2023-05-6 CTE

Some of Hasbro’s greatest games are being reimagined for older adults.
Ageless Innovation, a global company that develops engaging products for older adults, has revealed plans to reimagine three classic board games from Hasbro: The Game of Life, Scrabble, and Trivial Pursuit. As Hasbro’s first licensee dedicated to enhancing the lives of older adults through play experiences, Ageless Innovation aims to encourage intergenerational play among families with easy-to-grasp pieces, easy-to-read content, and intergenerational storylines.
These new games expand upon Ageless Innovation’s existing collection of Joy for All products, which includes a line of animatronic companion pets and card-based games that facilitate intergenerational connection. Ageless Innovation products have been shown to combat loneliness, social isolation, and forms of cognitive decline as well as improve overall well-being for older adults.

Source: The Toy Book